Friday, December 6

GUEST POST: New Service Launched by Racing UK

There has been so much going on of late in terms of technological developments and Racing UK has jumped on this to bring an additional service to horse racing fans in the UK and Ireland that is sure to go down a treat. This new app will allow people to watch live horse racing from both the UK and Ireland on not one, not 2 but 3 different mobile devices at just the price of a Sky subscription.

With this new platform 33 of the best tracks from the UK can be watched from Sky, Desktop computers, Freeview, iPhone's, iPad's, Android Devices and from the mobile web. Of course you will also find some mobile sports bet apps, so if you fancy placing a cheeky wager you can do it all from hand held device. Talk about convenience. Each user will get their on log in credentials, so can access it via any of their devices at any time just by entering in a username and password, it's as simple as that. You can either connect to your Wifi via your phone or if you are lucky enough to have 3G you are sorted.

There has been a brand new (not to mention expensive) marketing campaign launched by Racing UK that includes a TV ad – so make sure you keep your eyes peeled when watching your favourite programs. Of course a new product always goes down well when there is some celebrities involved and this gem has been endorsed by some big hitters such as Ruby Walsh, Lee Westwood and sporting legend Sir Alex Ferguson.

The parent company for this new brand is Media Group and the CEO Richard Fitzgerald was available for comment: "Racing, perhaps more than any sport, lends itself to watching on the move, which is why Racing UK Anywhere should prove extremely popular. It offers greater flexibility and a wider choice of how to watch top-class racing and comes at no extra cost for most existing subscribers.”

He went on to say that it gives viewers additional choices as to how they want to their horse racing and on most occasions there is no added expense. It also displays their commitment as to how they are developing and wanting to keep up with the times which will be even more attractive to horse racing fans, that way they can get their fix wherever they are!

Innovativeness is definitely an attractive factor for any brand and that coupled with the fact that they are already well-established and doing everything they can to get themselves noticed, we have no doubt that this new product will be a success.

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